There is no good reason why you should still rely on Google search for your search engine. Read this excellent article on Google’s practices, and Big Tech chills run down your spine. There are ample good alternative search engines these days that do have integrity:
Bing (though also Big Tech and historically suspect)
And there are more.
Lately, I’ve been using Ecosia and DuckDuckGo side by side. I don’t feel like I’m missing anything about Google.
The Web of the future is the curated Web.
Web browsers became a commodity.
Web search becomes a commodity. Google, Bing, commodities. Use the search engines that don’t first show you a stream of products you’re not looking for: DuckDuckGo, Ecosia, Brave, and others.
Web search results are a commodity. The algorithm is a commodity algorithm. If you search for specialized information use newsletters, forums, rss feeds.
Start your own web site and help curate the web.
In The Carbon Almanac (de Klimaat Almanak), I read about Ecosia, a search engine that lets you plant trees. I installed the browser, an app on my iPhone, and an extension to Firefox on my laptop.
How it works: Ecosia displays ads with the search results. The Ecosia organization makes money from the ads, Which It Then Uses to plant trees.
Side benefit: competition for Google’s search monopoly.