J Mascis

In Tolhuistuin gisteravond.

J Mascis

Hond

Seth Godin – The Practice

Notes from The Practice by Seth Godin.

Change someone, ignore everyone. (Seth Godin / Hugh McLeod)

You don’t create a hit trying to please everyone.

Create work that matters to someone. Develop a genre. Be peculiar.

Commit to the journey (not to the engagement).

Great work is work that’s worth doing.

Sales is turning “never heard of” into “yes” or “no”.

If it fails, would you still do it?

Reassurance is futile. Instead of worrying, get to work.

There is no guarantee that the world gives a shit about your mission. Nobody cares; it should be your starting point.

Balance your own point of view and pleasing the audience. How? Through work. Ship creative work on a schedule, without attachment or reassurance.

Art for free creates deniability: what did you expect? It was free.

Being peculiar is natural. And beneficial.

Just because the outcome is uncertain doesn’t mean you shouldn’t try.

Consistency is the way forward. Work that thymes. Not repetition.

Flow is productive, but desirable difficulty brings us to a new level. The hard work.

Generic is a trap; genre is a lever.

Find your cohort.

A few or one superpowers. Commit to it. We must choose.

Do your homework. Read the essentials in your genre.

Constraints can be a creative source.

Dieren Eten van Jonathan Safran Foer

Dieren eten van Jonathan Safran Foer is een boek dat iedere vleeseter eens zou moeten lezen om zich te realiseren wat de vlees industrie voor gezondheidsrisico’s, milieuvervuiling en dierenleed veroorzaakt.

De invloed van de bio-industrie op beleidsbepaling is enorm. Misschien in de VS nog wel groter dan in Nederland, of Europa.

Gebrek aan hygiëne bij kippenslachterijen. Kippenvlees wordt volgespoten met vuil water.

Dierenleed. Doorgefokte kippenrassen die nog nauwelijks zelfstandig kunnen staan.

Massaal gebruik van medicijnen en antibiotica als normale toevoeging aan dagelijks voer.

Voorspelling van nieuwe epidemieën van virussen door vleesconsumptie. Het boek voorspelt ver voor COVID – het boek is van 2009 – al voor een COVID-achtige pandemie. En ook dat we er nog veel meer zullen krijgen als we zo doorgaan.

Stress van varkens is een zorg voor varkensfokkers. Maar niet ingegeven door dierenleed, maar omdat het de smaak van het vlees negatief beïnvloed.

Smithfield, de grootste varkensproducent van de VS produceert een zee aan stront die gewoon op de rivieren wordt geloosd. Stront is een chemisch, supergiftige soep. Massasterfte van vissen en andere dieren is het gevolg.

Waarom blijven mensen varkens eten?

Waarom is vlees zo goedkoop? De overheid onderneemt nauwelijks actie, de consument ook niet.

Onwaarschijnlijk sadisme bij veefokkers. In alle mogelijke (on)denkbare vormen.

De bio-industrie koopt fokkers op en slachterijen die wel diervriendelijk willen werken.

Nog levende dieren worden geslacht en aan stukken gesneden. Dit is allesbehalve een uitzonderlijke situatie.

Uiteindelijk is het de consument die kiest voor het eten van vlees en het onbeschrijfelijke dierenleed en de ecologische ramp die de bio-industrie veroorzaakt.

Make Your Art No Matter What – some notes

Notes from Make Your Art No Matter What by Beth Pickens.

Artists need

  • To make art
  • To have a community of likeminded artists caring for each other
  • To consume art and information in any form

Time is always a scarce resource. This is at least as true for artists who need to manage their time carefully. Tool: keep a time diary.

How to make time for the right things:

  • Have a sabbat: do nothing productive, including not making art, 1 day a week. Slowing down will reorganize your thinking and priorities.
  • Have a personal maintenance day once a month. During this day, create a list of goals for everything: what to try, where to be, with whom, what is important, etc.
  • Warm-up exercises: a ritual start to get your mind into a productive state
  • Ask help. If someone can help free up hours of your day.

Making 100% of your income from your art will not make you happier.

Create an inventory of your skills, both technical and general. This will help you understand the jobs you are qualified for.

Do not let your employer dominate your life. Employment is a contract. That is all.

Investigate how your peeroes (peer heroes) are making money.

On Looking

In ‘On Looking’ (‘Met andere ogen’ in het Nederlands) by Alexandra Horowitz, I read, paraphrasing: if you look closely, there is always something interesting to see.

As a photographer, I was already convinced of this. You should be able to stand anywhere and take good pictures. This principle is also one of the starting points of my Noord-Holland grid project: every block can bring interesting pictures.

Some photographers suffer from the opposite: looking for the most amazing image; Cartier-Bresson’s decisive moment. BS. Recognizing a good image is then based on the images in your head. And thus, touching on Horowitz, you look over the other interesting things around you.

A third way of photographing is fantasizing about an image and making it. That is more or less how Jeff Wall works. He drives around the city, recognizes an image, remembers it, and later reconstructs it to make a photograph of it. Or Viviane Sassen, Andreas Gursky, Gregory Crewdson. The freedom of the mind is your only limitation.

Jeff Wall - The Thinker