This Is Marketing

Probably the best, if not at the very least the most enjoyable and readable book on marketing in the Internet age: Seth Godin’s This Is Marketing.

The last page comprises a summary of the book. That is very cool.

Mandatory reading.

Figuring by Maria Popova, on non-conformist up-hill battles

Maria Popova wrote the extraordinary Figuring. It recounts the relationships between thinkers and doers from the 16th through the 20th centuries in a seemingly unfocused way. Beginning with Kepler, continuing to Margaret Fuller. Popova describes the personal and idealistic up-hill battles of these usually rather non-conformist thinkers—a wonderfully addictive book.

Popova has long been writing one of the best blogs in the world: Brainpickings.

Parr – Only Human

A few weeks ago, I ordered it by Only Human, by Martin Parr (the signed version). It arrived in the mail yesterday. An incredibly interesting anthropological work, in addition to the unique aesthetics of Parr’s photographs.

Only Human, by Martin Parr
GB. England. Cornwall. Porthcurno. 2017. Martin Parr
ZIMBABWE. Harare. Royal Harare Golf Club. 1995. Martin Parr

Onderscheidend vermogen: grote porties

Bij de lunch: ik neem een veggie sandwich.

Kijk om me heen: wat een hoeveelheden eten. En een liter drinken met een grote hoeveelheid ijsklonten. Het duurt even voordat je er aan gewend bent.

The theorie van Mike: het voedsel in de US is zo goedkoop geworden dat de enige weinige manieren om je nog te onderscheiden is door de porties te vergroten.