Earlier I wrote that today there are excellent search engines as an alternative to Google search. To repeat the argument against Google search use: with Google search, in addition to being an Internet user, you are also part of the commercial product a product of Google, with all the consequences for reliability of results.
Another way to consume content from the Internet is through RSS feeds. Google doesn’t like that either, because with that, they can’t show you ads either. I switched to Newsblur after using locally installed QuietRSS for a while. I was missing the shared nature of the web, so I switched back to a tool with a web interface. Newsblur is good and has a fair price, but there are excellent other alternatives out there.