Earlier I wrote that today there are excellent search engines as an alternative to Google search. To repeat the argument against Google search use: with Google search, in addition to being an Internet user, you are also part of the commercial product a product of Google, with all the consequences for reliability of results.
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Another way to consume content from the Internet is through RSS feeds. Google doesn’t like that either, because with that, they can’t show you ads either. I switched to Newsblur after using locally installed QuietRSS for a while. I was missing the shared nature of the web, so I switched back to a tool with a web interface. Newsblur is good and has a fair price, but there are excellent other alternatives out there.