Sally Mann’s Creative Process: Limitation, Luck and Tenacity

Sally Mann - Art Work - On the Creative Life - book cover

“We discover who we are by being who we are and making what we make.” This raw truth, from Sally Mann’s memoirs in Art Work (subtitle: On the Creative Life), captures the unvarnished, direct, and human core of her work. Both in photography and now in writing.

The Southern Voice: No Bullshit, Just Story

Forget polished, theoretical treatises on creativity. Sally Mann’s writing has the same extraordinary, direct tone as her photography, delivered in the cadence of her Southern American accent. Storytelling without gloss: unapologetic yet warm. She tells us about the junkies who wrecked her caravan, a meeting with an Emir in Qatar, and countless failed road trips. She describes these “shitty things happening” in a way that is wildly entertaining. Stories interspersed with advice, illustrated from the happenings her own life.

The Alchemy of Limitation: Short on Time, Short on Money

Mann’s creative engine grew despite constraint. Pressed for time while raising three children, short on money and resources, she turned her lens inward and started shooting her family in her living room. Where else to go? It did not start as a grand artistic statement but a practical necessity. It became her masterpiece. She proves a vital truth: limitation doesn’t stifle creativity. It focuses it. She tells us to this principle further, reducing daily choices: eat the same thing, wear the same clothes – to conserve creative energy for the work that mattered.

The Unlikely Bedfellows: Insecurity, Luck, and Tenacity

Her process demystifies talent. She reviews her early pictures in het typical style:

These show you exactly why the gods didn’t take the trouble, at the moment, to wipe the ambrosia off their hands and slap the upstart down.

She pairs youthful courage with the inevitable necessity of insecurity.

Then there’s luck. She talks to a random man in town who turns out to be the exact person with the scarce knowledge of the wet-plate collodion process she sought. Later, she magically finds the specialist image-maker from Pixar she needed. But Mann’s point is sharper: luck is begotten by action. You have to be out there, talking to people, pushing doors, for serendipity to find you.

The Process Is the Point: Making, Failing, Weeding

Mann is a gifted writer who spits her heart onto paper, an act she sees as deeply related to photography. Both are observant, self-centered (in the necessary sense), analytical activities that require a long breath and ruthless editing, a constant weeding.

Sally Mann selected work

Her central tenet is to make a lot of work, as good as possible. She writes extensively about failed pictures, the necessity of taking many to get one good one. You only understand a work and yourself after the fact:

We can only make the work by discovering it through the process. You can make what you are. Only that.

She keeps the paraphernalia of these endeavors, the physical traces of the process that tell their own story. Her mantra is to avoid gimmicks; funny lenses are just noise. She’s looking for the pictures with the Tabasco in the Bloody Mary: the essential, potent kick.

Forget Opinions: Sincerity, Scandal, and Self-Censorship

Mann tackles the orthodoxy of public opinion head-on. She recounts the uproar over a picture like “The Three Graces Peeing”. The reaction often says more about the viewer’s own cultural fundamentalism than the art itself. Her lesson: Forget people’s opinions about your art. Your sincerity is important only to you.

This connects to a very current issue: the slide into self-censorship. She observes how, in response to perceived external fundamentalism, society can contract into its own dogma. The real danger isn’t the provocative work but the instinct to silence it, to create a Handmaid’s Tale of the mind.
She also writes with raw honesty about her own perceived cowardice, like when photographing her “black man” series. The relatable pinch that it brings to me: Why am I not braver in expressing my opinion in the work I make?

Sally Mann selected work

The Takeaway: Passion, Tenacity, and Who You Are

So, what’s the useful advice from all this? Take it easy. Don’t be too hard on yourself. You can be totally distracted with life, but that’s good for something. Stay on the bus. At some point, it will pay out in your work. Talent is real, but passion and tenacity are what get the work done. The 10,000 hours, the deliberate practice of showing up in the living room with your kids, in the caravan after the junkies, on the road trip that goes nowhere.

Start where you are. Look nearby, close to home. Keep going. And trust that one day, someone will find the beauty in what you made.

We discover who we are by being who we are and making what we make. That’s it. That’s the whole thing. A beautiful book.

Also read about: I Will be Wolf from Bertien van Manen.

Consistentie door vertraging: Over Hokusai en dagelijks tekenen

In Nootebooms Japan lees ik dat Hokusai elke dag, tot op late leeftijd, een tekening maakte. Hij gebruikte geen kant-en-klare inkt, maar sumi-e. Inkt die op een steen wordt gewreven, met water verdund, en met streken, met juiste kracht en snelheid, op het papier worden gezet. Dat is werken. Nu ik de notitie teruglees die ik maakte, zoek ik het boekje op, maar kan het niet vinden. Is het boek verdwenen? Ironisch, voor een verhaal over dagelijkse discipline.

Leeuw - pentekeing door Hokusai

Rituelen zorgen ervoor dat je vertraagt. Toch voer je ze uit. Of juist omdat ze je vertragen, voer je ze uit. Consistentie door vertraging.

The Problem with Photography

I found a scribble in one of my 2019 notebooks:

The Problem with Photography:

  • It’s too easy to take a picture.
  • There are too many photos.

Five years later, I’m circling back to the same feeling.

The last couple of years, sometimes photography tires me.

That sounds dramatic, but let me explain. It started like any passion. Fifteen years ago, it was all-consuming. I’d carry my camera everywhere, shoot anything, and the excitement was in the doing. It was about the hunt: finding the perfect light, capturing a fleeting moment, making something beautiful appear on the back of the screen.

That thrill of the process was everything.

Slowly, over time, that focus shifted from the doing to the outcome. It became less about enjoying the act of shooting and more about creating a “good” photograph. Was it sharp enough? Was the composition right? Was it weird enough (yes that is a criterium of mine!)? Would it get likes? It felt like the goal was to fill a portfolio with technically perfect images that fit a specific mold. The fun started to drain away, replaced by a quiet self-imposed pressure.

It’s a strange place to be, to feel distant from something that was once a core part of your identity. A friend recently saw an old photo of mine and said, “You should shoot more like this again.” He was right. That photo wasn’t my most technically proficient work. But it had a feeling, an authenticity, that I realized had been missing from my recent, more calculated shots.

I’ve been thinking a lot about why this happens. I believe it comes down to three subtle shifts in mindset:

1. Process vs. Product: The initial joy is in the exploration, the walk, the observation, the click of the shutter. When your primary goal becomes the final image (the product), the process becomes a means to an end. It turns into work.
2. External Validation: It’s natural to want your work to be appreciated. But when “likes,” comments, or algorithmic visibility become a measure of success, you inevitably start creating for the audience, not for yourself.
3. The Burden of “Good”: Defining what makes a photograph “good” is subjective and ever-changing. Chasing this moving target is exhausting. It stifles experimentation because failure (i.e., not making a “good” photo) feels more costly.

So, where does that leave me? I’m definitely not giving up on photography. Instead, I’m trying to reset my relationship with it.

The goal isn’t to recapture some lost initial enthusiasm. That’s impossible I guess. The goal is to find a new, sustainable way to engage with the craft. For me, right now, that means stripping things back. It means shooting for no one, with no goal other than to look and to see. It means rediscovering the pleasure in the simple act of making a picture, regardless of its destination.

Perhaps you have felt something similar, not just with photography, but with any creative pursuit that has started to feel heavy. The path back isn’t about better gear or new techniques. It’s often about forgetting the rules you’ve imposed on yourself and remembering what drew you to pick up the camera in the first place.

PS: What do I consider a good photograph:

A still moment, taken out of context. Good photos leave a lot of room for interpretation. That’s why I don’t think it’s necessary to add date and location to a photo. I like images for the image, not for documentation.

Instagram leaves no time for interpretation. Next photo …