XTACY
This idea deserves a ribbon, right? XTACY scent:
https://www.parool.nl/nederland/justitie-lanceert-luchtje-xtc~ba968ae1/
Interestingly, another fragrance with a similar name also already existed:
http://www.ecstasyperfumes.gr/
Potentially problematic?
Snail on hot tarmac
Moves with great speed to a shady spot.
This Is Marketing
Probably the best, if not at the very least the most enjoyable and readable book on marketing in the Internet age: Seth Godin’s This Is Marketing.
The last page comprises a summary of the book. That is very cool.
Mandatory reading.