Over boeken, literaire reflecties en het web van literatuur, door Niek de Greef. Werner Herzog, Paul Theroux, V.S. Naipaul en meer. Nederlandse en Engelstalige boeken.

It Will Be Exhilarating Review: Studio Neat’s Bootstrap Story

It Will Be Exhilarating by [Provost, Dan, Gerhardt, Tom]

The creators of the Glif decided to write It Will Be Exhilarating to share their experience building their company Studio Neat. They build their company as lean as possible, bootstrapped it, using low level tools, crowdsourcing and simple concepts.

Indie Capitalism: How Studio Neat Built a Lean Creative Business

Their example was 37Signals, a company raised with a comparable independent approach, whose founders also wrote a book, Reworkread my post on that book here, about their experiences.

The book is describing Indie Capitalism.

Afbeeldingsresultaat voor studio neat the glif

Focus and simplicity are essential. As important as the thing you do, are the things you decide not to do.

Work your ideas:

“Your idea is not doing anyone any good by remaining only an idea.”

Practical tips: create a product video that is brief and clear.

“Our two project videos have been like a Pixies song: soft, loud, soft.”

And two minutes long.

the pixies band photo

Practical references.

“There are a lot of great resources out there to familiarize yourself with various processes. Making It: Manufacturing Techniques for Product Design, by Christ Lefteri, is an excellent place to start and describes common production methods in straightforward”

On becoming Internet famous:

“The key lesson, in a nut shell, is to be proactive. The bloggers will rarely come to you; it is your job to make their job easier by seeking them out, and providing the pertinent information.”

They refer to the famous Kevin Kelly solution for becoming famous amongst the niches in the long tail.

“What all of this really comes down to is building a fan base. By putting things out there, consistently, you can form a relationship with your customers. It allows them to see the person behind the products. You are not a faceless corporation, so why act like one?”

Kevin Kelly:

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author—in other words, anyone producing works of art—needs to acquire only 1,000 True Fans to make a living.”

And it does not have to be complex. Make a business from your passion. Just do it.

“Start something on the side, see if it turns into anything.”

They go on to describe how easy this is today. Many tools on the Internet. And more importantly, the environment is changing as well. Access to distribution channels is super easy using the Internet.

“The gatekeepers are leaving their gates. You can be as creative as you need to be to get your work seen. YouTube and the web (and whatever comes after Youtube and the web), can give you more watching than television ever did.”

Not only are the gatekeepers disappearing, the very practical help with starting a business, like this book, helps creative people pursue their passion.

2025 Update: Studio Neat is nog steeds actief. Indie capitalism is relevanter dan ooit, nu met Patreon, Substack, en andere creator platforms. De lessen uit dit boek blijven waardevol.

Douglas Adams’ Salmon of Doubt on Beatles, Bach, Wodehouse, technology, Apple, atheism and hurling the chairs around.

Douglas Adams died young. Aged 49, in 2001.

foto van douglas adams

But in his short life he wrote The Hitchhiker’s Guide to the Galaxy. Enough for a meaningful life.

The Salmon of Doubt bundles the unpublished work he left on his Mac when he died.

When I read about this book first, it promised to be the unfinished sequel to The Hitchhiker’s Guide to the Galaxy. But it is not. At best a very very little bit.

The hitchhiker's guide to the galaxy book cover

The first number of stories are articles Adams wrote for different newspapers and magazines. After 2 thrids into it, the book finally gets to the proposed draft for the 6th sequel of the Hitchhikers Guide. But this part is prefaced with a remark by Adams saying a lot of the material in The Salmon does not work and could be yanked out.
Most of the stories following are unfinished Dirk Gently chapters. Dirk Gently is a bizar detective novel series created by Adams. A different topic than the Hitchhiker’s Guide, very amusing though.

The book starts right off with an introduction by Terry Jones (Monty Python, yes that Terry Jones).

“You are, without doubt, holding in your hands one of the best-introduced books in the English language. We hope you enjoy the Introduction to the New Edition that follows this Introduction to it and continue to read on even into the book itself. “

He is referring to the fact this is the third introduction in sequence to the new edition of the book.

“But with this handsome volume, I hope that Douglas’s work has finally achieved the full complement of Introductions that it deserves. Perhaps future editions might even boast a Foreword and a Foreword to the Foreword, so as to keep Douglas’s wonderful writing to the forefront of properly prefaced literature. Please enjoy this book and, when you have finished it, do not leave it on the train.”

The books has gathered published and unpublished articles and parts of books that are very entertaining but also provide a peak into the mind of the man who created The Hitchhiker’s Guide to the Galaxy, giving the number 42 its special meaning.
He talks about his love for The Beatles.

“It bewildered me that no one else could hear it: impossible harmonies and part playing you had never heard in pop songs before. The Beatles were obviously just putting all this stuff in for some secret fun of their own, and it seemed exciting to me that people could have fun in that way.”

To Adams the English writer P.G. Wodehouse is just as important to English literature as Milton, Shakespeare and Keats.

PG. Wodehouse

“Shakespeare? Milton? Keats? How can I possibly mention the author of Pearls, Girls and Monty Bodkin and Pigs Have Wings in the same breath as these men? He’s just not serious! He doesn’t need to be serious.”

And Bach.

“The familiarity of the Brandenburgs should not blind us to their magnitude. I’m convinced that Bach is the greatest genius who ever walked among us, and the Brandenburgs are what he wrote when he was happy.”

Technology becomes almost an obsession for Adams. He can be real nerdy, is a gadget freak and a life long Apple adept. He writes about the limitations of the technology at that time and the improvements he wants to see. Some are quite predictive. He fulminates about how the different technologies on his Mac do not integrate, and how he wants to see improvements.

“What I want to be able to do is this:

– Turn on the machine.
– Work.
– Have a bit of fun provided I’ve done enough of 2, which is rarely, but that’s another issue.”

(That latter refers to his reputation of being unable to deliver in time and missing deadlines. “I love declines, I love the whooshing noise they make as they go by.” But that’s another issue.)

“What I’m talking about is the death of the “application.” I don’t mean just when they “unexpectedly” quit, I mean it’s time we simply got rid of them.”

He wants his problem of having different devices and still share everything he does on any device. Today IT nerds will start yelling CLOUD immediately before he could have finished his sentence.

“All I want to do is print from my portable. (Poor baby.) That isn’t all I want, in fact. I want to be able regularly to transfer my address book and diary stacks backward and forward between my portable and my IIx. And all my current half-finished chapters. And anything else I’m tinkering with, which is the reason why my half-finished chapters are half-finished. In other words, I want my portable to appear on the desktop of my IIx.”

He wants to get rid of “technology”. His definition of technology is interesting.

“We are stuck with technology when what we really want is just stuff that works. How do you recognize something that is still technology? A good clue is if it comes with a manual.”

The world changes rapidly and Adams describes the need for a vision on what the world will look like in the no so far future, as well as our inability to do so. His reasoning precedes the scientific works of Daniel GilbertStumbling On Happiness – who writes about his scientific findings in similar terms.

“Trying to predict the future is a mug’s game. But increasingly it’s a game we all have to play because the world is changing so fast and we need to have some sort of idea of what the future’s actually going to be like because we are going to have to live there, probably next week.”

“We were wrong about trains, we were wrong about planes, we were wrong about radio, we were wrong about phones, we were wrong about . . . well, for a voluminous list of the things we have been wrong about”

Relating the inability to predict the future to the application of technology, we all have heard some of the horrible technology predictions, for example Worst Tech Predictions).

The one Douglas Adams mentions I had not heard yet, but is equally amusing. Followed by a fabulous prediction from himself.

“One such that I spotted recently was a statement made in February by a Mr. Wayne Leuck, vice-president of engineering at USWest, the American phone company. Arguing against the deployment of high-speed wireless data connections, he said, “Granted, you could use it in your car going sixty miles an hour, but I don’t think too many people are going to be doing that.” Just watch. That’s a statement that will come back to haunt him. Satellite navigation. Wireless Internet. As soon as we start mapping physical location back into shared information space, we will trigger yet another explosive growth in Internet applications. At least—that’s what I predict. I could, of course, be wildly wrong.”

Adams defines himself as an radical Atheist. And he is very serious about this.

“So, I do not believe-that-there-is-no-god. I am, however, convinced that there is no god, which is a totally different stance and takes me on to my second reason.”

He has given this a lot of thought and the chapter on the topic in this book is a logical flow of reasoning that brings Adams to the conclusion that there is no real god, but there is an artificial god.
Adams argues (deduces) that god is what defines life.

“So, in the end, in the absence of an intentional creator, you cannot say what life is, because it simply depends on what set of definitions you include in your overall definition. Without a god, life is only a matter of opinion.”

He links his view on god to his insight in technology and computers. He argues that the complexity of life is not something specific to life itself, but that this can be seen in other forms as well, such as computer programs.

“The computer forms a third age of perspective, because suddenly it enables us to see how life works. Now, that is an extraordinarily important point because it becomes self-evident that life, that all forms of complexity, do not flow downward, they flow upward, and there’s a whole grammar that anybody who is used to using computers is now familiar with, which means that evolution is no longer a particular thing, because anybody who’s ever looked at the way a computer program works, knows that very, very simple iterative pieces of code, each line of which is tremendously straightforward, give rise to enormously complex phenomena in a computer—and by enormously complex phenomena”

Adams of course does not give references to his information source, but Mandelbrot and others have shown (read James Gleick’s Chaos: Making a New Science) that from very simple mathematics, extremely complex phenomena emerge.

stephen wolfram a new kind of science book cover

It is also unclear of Adams may have been aware of the work of Stephen Wolfram, who published his bible A New Kind of Science on this topic, in 2002, one year after Adams’ death. (Just noticed that, interestingly, both Gleick and Wolfram books refer to the field they  describe in their books as a new science. I am not sure either of them is right in that respect.)

And since there is no longer a God needed to explain the origin of the complexity of life, God in Adams’ definition becomes the explanation of the complexity itself.

“I suspect that as we move farther and farther into the field of digital or artificial life, we will find more and more unexpected properties begin
to emerge out of what we see happening and that this is a precise parallel to the entities we create around ourselves to inform and shape our lives and enable us to work and live together. Therefore, I would argue that though there isn’t an actual God, there is an artificial God, and we should probably bear that in mind.”

Adams realizes his vulnerable position as an atheist and as a person discussing the existence or even necessity of god. His friend Richard Dawkins was heavily criticized at the time about his opinions on religion (this was years before The God Delusion). And he finds this incomprehensible.

“So we are used to not challenging religious ideas, but it’s very interesting how much of a furor Richard creates when he does it! Everybody gets absolutely frantic about it because you’re not allowed to say these things. Yet when you look at it rationally, there is no reason why those ideas shouldn’t be as open to debate as any other, except that we have agreed somehow between us that they shouldn’t be.”

Hence he ends his reasoning on this typic in typical Douglas Adams style.

“That is my debating point, and you are now free to start hurling the chairs around!”

Labyrint Europa – Cees Nooteboom recensie

Labyrint Europa boek cover Cees Nooteboom

Labyrint Europa – Cees Nooteboom

Vroeg opgestaan om voor te blijven op mijn collega’s. Maar Nooteboom’s Labyrint Europa kwam er tussenin.

Europa in de jaren ’70

Het verhaal over de recessie in de jaren ’70 zou een wake-up call moeten
zijn voor alle politici die zich laten meeslepen door de waan van de dag. Bijzonder interessant is Nooteboom’s analyse van Enoch Powell – een
intelligente en welbespraakte Britse voorganger van onze eigen Geert Wilders. Opvallend relevant vandaag de dag.

Een verenigd Europa als droom

Cees Nooteboom schrijver portret

Interessant is hoe Nooteboom in het boek peinst over wanneer hij ooit door Europa zou kunnen reizen zonder geld te wisselen en met een Europees paspoort op zak. In een rolstoel, veronderstelt hij.

Hij schreef dit in 1977. En we kunnen zeggen: er is toch iets bereikt in Europa.


Meer boekrecensies van Cees Nooteboom en andere Nederlandse literatuur.

Meer van Nooteboom: De brief en Japan.

Keep Buggering On – or – The Obstacle is the Way

The Obstacle is the Way

I predict Ryan Holiday will break the world record for writing the most quotable texts.

His The Obstacle Is The Way is a book about stoicism, which has a lot in common with Buddhism (I just finished Buddhism for Dummies).

Marcus Aurelius is Holiday’s big example, the book’s name-giver, and its core idea.

“And from what we know, he truly saw each and every one of these obstacles as an opportunity to practice some virtue: patience, courage, humility, resourcefulness, reason, justice, and creativity.”

And he himself quotes non-obvious but remarkable people.

He quotes Henry Rollins. Yes, Henry Rollins from Black Flag – the last person I had expected in this book.

Henry Rollins
Henry Rollins

I searched and found where this quote came from. Here is the Henry Rollins quote on being. Or rather his definition being a hero.

“People are getting a little desperate. People might not show their best elements to you. You must never lower yourself to being   person you don’t like. There is no better time than now to have a moral and civic backbone. To have a moral and civic true north. This is a tremendous opportunity for you, a young person, to be heroic.”

Montaigne
Montaigne

Holiday quotes Montaigne.

I did not know that Montaigne had a near-death experience that became a turning point in his life. I found interesting but not very consistent stories on this here in the Guardian, on NPR and here.

The book maintains a strong, compelling tone.

I made a shitload of notes, as Tim Ferriss would say. All of them make you think. Some make me feel like a lame and lazy sod.

“We’re dissatisfied with our jobs, our relationships, our place in the world. We’re trying to get somewhere, but something stands in the way. So we do nothing. “

I plead guilty.

Aurelius so inspires Ryan Holiday that he has divided this book into three parts based on Aurelius’s summary of what is needed.

“It’s three interdependent, interconnected, and fluidly contingent disciplines: Perception, Action, and the Will.”

On perception.

The way a person handles his emotions and is aware of them is a key to mastering all situations.

“Where one loses control of emotions, another can remain calm. Desperation, despair, fear, powerlessness – these reactions are functions of our perceptions. You must realize: Nothing makes us feel  this way; we choose to give in to such  feelings. Or, like Rockefeller, choose not to. And he provides clear guidance to how to go about keeping your nerves under control and stay calm.”

“To be objective, To control emotions and keep an even keel,  To choose to see the good in a situation, To steady our nerves, To ignore what disturbs or limits others, To place things in perspective, To revert to the present moment, To focus on what can be controlled. This is how you see the opportunity within the obstacle. It does not happen on its own. It is a process — one that results from self-discipline and logic. “

He warns us that when we aim high, unpleasant things will haunt us, and this is where self-control is your only way to stay up.

“When we aim high, pressure and stress obligingly come along for the ride. Stuff is going to happen that catches us off guard, threatens or scares us. Surprises (unpleasant ones, mostly) are almost guaranteed. The risk of being overwhelmed is always there. In these situations, talent is not the most sought-after characteristic.”

According to Holiday, The First Duke of Marlborough attributed his success to:

“tranquil courage in the midst of tumult and serenity of soul in danger, which the English call a cool head.”

But who is this guy John Churchill? His name is really John Churchill, son of Sir Winston Churchill, sic! But this Winston lived from 1620 to 1688. And yes, our 20th-century Winston Churchill is a descendant.

John Churchill - The First Duke of Marlborough
John Churchill – The First Duke of Marlborough

I love these details.

“Remaining calm is one of the most important skills to be learned to manage fear. And it can be trained.”

“Uncertainty and fear are relieved by authority. Training is authority. It’s a release valve.”

“The Greeks had a word for this: apatheia. It’s the kind of calm equanimity that comes with the absence of irrational or extreme emotions.”

“Or try Marcus’s question: Does what happened keep you from acting with justice, generosity, self-control, sanity, prudence, honesty, humility, straightforwardness?”

Now, clearly, that all sounds great in theory, but there are tools that help you achieve this coolness.

“Perspective is everything. That is, when you can break apart something, or look at it from some new angle, it loses its power over you.”

“So what if you focused on what you can change? That’s where you can make a difference.”

Ryan Holiday quotes Laura Ingalls Wilder.

Who?

Another fascinating detail, to me. I found she is a 19th century writer. Most known by the Little House series of books on which the television series The Little House on the Prairie was based. She had really lived a LittleHouseOnThePrairie life, as a settler in Kansas.

But here is why Ryan Holiday quotes her:

“As Laura Ingalls Wilder put it: “There is good in everything, if only we look for it.””

 Laura Ingalls Wilder
Laura Ingalls Wilder

Or some unattributed quote:

““That which doesn’t kill me makes me stronger” is not a cliché but fact.”

On Action. Waiting for things to happen will not move things in your desired direction. Making things happen does.

“If you want momentum, you’ll have to create it yourself, right now, by getting up and getting started.”

“And again, it is in the act and persistence , not so much in the talent you have.”

He elaborates on this point that talent is often overrated.

“Too many people think that great victories like Grant’s and Edison’s came from a flash of insight. That they cracked the problem with pure genius. In fact, it was the slow pressure, repeated from many different angles, the elimination of so many other more promising options, that slowly and surely churned the solution to the top of the pile. Their genius was unity of purpose, deafness to doubt, and the desire to stay at it.”

Destiny is not the goal; it is the process of achieving that goal, and you should focus on the process if you want to move forward.

“Okay, you’ve got to do something very difficult. Don’t focus on that. Instead break it down into pieces. Simply do what you need to do right now. And do it well. And then move on to the next thing. Follow the process and not the prize. “

“The process is about doing the right things, right now.”

And get your boots dirty.

“Only self-absorbed assholes think they are too good for whatever their current station requires.”

Bang!

“Think progress, not perfection. Under this kind of force, obstacles break apart. They have no choice. Since you’re going around them or making them irrelevant, there is nothing for them to resist.”

On will.

If your have the right mindset, you are taking actions. Now it is the time to get going.

“To be great at something takes practice. Obstacles and adversity are no different.”

Anticipate hardships.

“Always prepared for disruption, always working that disruption into our plans. Fitted, as they say, for defeat or victory. And let’s be honest, a pleasant surprise is a lot better than an unpleasant one.”

About persistence and perseverance.

“Persistence. Everything directed at one problem, until it breaks.”

“Persistence is an action. Perseverance is a matter of will. One is energy. The other, endurance.”

And determination.

Determination, if you think about it, is invincible Nothing other than death can prevent us from following Churchill’s old acronym: KBO. Keep Buggering On.

And then we have arrived at Churchill we know, Sir Winston …

Bryson’s Shakespeare: of genius and confabulations

The Dutch subtitle of Bill Bryson’s book Shakespeare is “Een biografie” (A Biography). I read the book and found this subtitle misplaced.

The subtitle of the english original is “The World as a Stage”.  How does that translate to “Een biografie”?bryson shakespeare nl

Bryson writes right in the beginning of the book that very little is known about Shakespeare. So little, that you realistically can not expect more from a book about Shakespeare than the description of a handful of meagre facts, augmented with assumptions, phantasies and preliminary conclusions about the life and times Shakespeare.

Bryson even admits this is the reason the book has such a modest modest size.shakespears_bryson-en