Stillness is the key – Ryan Holiday

I find it impossible to summarize this book. The title Stillness is the Key says it all.

To Seneca and to his fellow adherents of Stoic philosophy, if a person could develop peace within themselves—if they could achieve apatheia, as they called it—then the whole world could be at war, and they could still think well, work well, and be well.

And it’s not just the Stoics.

It’s a powerful idea made all the more transcendent by the remarkable fact that nearly every other philosophy of the ancient world—no matter how different or distant—came to the exact same conclusion.
Ryan Holiday illustrates the ideas around stillness this very entertainingly and convincingly, looking at stillness from the perspective of Mind, Spirit and Body.

Stillness is mastering your mind to stay equanimous during the most difficult moments in our life.

We must cultivate mental stillness to succeed in life and to successfully navigate the many crises it throws our way.

To achieve this, we must control our thoughts, and always be aware of what is going on inside us. And that is very hard.

Being present demands all of us. It’s not nothing. It may be the hardest thing in the world.
That space between your ears—that’s yours. You don’t just have to control what gets in, you also have to control what goes on in there.

Stillness is clear is also That seems contradictory to emptying our minds to be fully present. It is. And we have to accept that.

There is, on the surface, a contradiction here. On the one hand, the Buddhists say we must empty our minds to be fully present. We’ll never get anything done if we are paralyzed by overthinking. On the other hand, we must look and think and study deeply if we are ever to truly know (and if we are to avoid falling into the destructive patterns that harm so many people). In fact, this is not a contradiction at all. It’s just life.

Your job, after you have emptied your mind, is to slow down and think. To really think, on a regular basis. . . . Think about what’s important to you. . . . Think about what’s actually going on. . . . Think about what might be hidden from view. . . . Think about what the rest of the chessboard looks like. . . . Think about what the meaning of life really is.

Holiday is very practical too. For example, he tells us to journal, as it helps to clear the mess in our head.

How you journal is much less important than why you are doing it: To get something off your chest. To have quiet time with your thoughts. To clarify those thoughts. To separate the harmful from the insightful. There’s no right way or wrong way. The point is just to do it.

Journaling and clear thinking allow us to create awareness of what is really going on in our heads.

Wrestle with big questions. Wrestle with big ideas. Treat your brain like the muscle that it is. Get stronger through resistance and exposure and training.

Find mentors, in persons, in books.

Find people you admire and ask how they got where they are. Seek book recommendations.

We achieve wisdom, but it poses another contradiction we have to live with.

Wisdom does not immediately produce stillness or clarity. Quite the contrary. It might even make things less clear—make them darker before the dawn.

To achieve stillness, we must master our imposter sydrome, and replace it with confidence. With confidence your can know what matters. We know when to ignore other people’s opinions, and when to listen.

It’s a nagging, endless anxiety that you’re not qualified for what you’re doing—and you’re about to be found out for it.

Of course, this insecurity exists almost entirely in our heads. People aren’t thinking about you. They have their own problems to worry about!

[Confidence] is an honest understanding of our strengths and weakness that reveals the path to a greater glory: inner peace and a clear mind.

A confident person doesn’t fear disagreement and doesn’t see change—swapping an incorrect opinion for a correct one—as an admission of inferiority.

Achieve Mastery through openness. Mastery drives the greatest productivity, through creativity and collaboration.

Entrepreneurs don’t walk the streets deliberately looking for opportunities—they have to open themselves up to noticing the little things around them.

The closer we get to mastery, the less we care about specific results. The more collaborative and creative we are able to be, the less we will tolerate ego or insecurity. The more at peace we are, the more productive we can be.

We let virtue drive what we do. We must ask ourselves essential questions. And we must overcome the wounds from our youth.

Which is why each of us needs to sit down and examine ourselves. What do we stand for? What do we believe to be essential and important? What are we really living for? Deep in the marrow of our bones, in the chambers of our heart, we know the answer.

Free yourself from wounds of your youth. That was you. You are now your adult you, not the scary child from your youth.

Each of us must break the link in the chain of what the Buddhists call samsara, the continuation of life’s suffering from generation to generation.

Overcome desire. Follow Epicurus’ test, you develop spiritual strength. Be content with what you have.

What will happen to me if I get what I want? How will I feel after?

To have an impulse and to resist it, to sit with it and examine it, to let it pass by like a bad smell—this is how we develop spiritual strength.
There is no stillness for the person who cannot appreciate things as they are, particularly when that person has objectively done so much. The creep of more, more, more is like a hydra. Satisfy one—lop it off the bucket list—and two more grow in its place.

Appreciate the beauty of life. Be open to experiences.

The term for this is exstasis—a heavenly experience that lets us step outside ourselves. And these beautiful moments are available to us whenever we want them. All we have to do is open our souls to them.

There is peace in this. It is always available to you. Don’t let the beauty of life escape you. See the world as the temple that it is. Let every experience be churchlike.

Realise there is a higher power. Not everything is centered around you.

… admitting that there is something bigger than you out there is an important breakthrough. It means an addict finally understands that they are not God, that they are not in control, and really never have been. By the way, none of us are.

The common language for accepting a higher power is about “letting [Him or Her or It] into your heart.” That’s it. This is about rejecting the tyranny of our intellect, of our immediate observational experience, and accepting something bigger, something beyond ourselves.

Attend to your relationships. Relationships give meaning to your life. It let’s you focus others instead of yourself.

Life without relationships, focused solely on accomplishment, is empty and meaningless (in addition to being precarious and fragile). A life solely about work and doing is terribly out of balance; indeed, it requires constant motion and busyness to keep from falling apart.

The notion that isolation, that total self-driven focus, will get you to a supreme state of enlightenment is not only incorrect, it misses the obvious: Who will even care that you did all that?

Which is why stillness requires other people; indeed, it is for other people.

Tame your anger. Anger is counterproductive in the long run. Seneca already came to this conclusion. And so did the Bhuddists.

Seneca, marble bust, 3rd century, after an original bust of the 1st century; in the Staatliche Museen zu Berlin, Germany
Seneca

Seneca’s argument was that anger ultimately blocks us from whatever goal we are trying to achieve. While it might temporarily help us achieve success in our chosen field, in the long run it is destructive. How excellent is excellence if it doesn’t make us feel content, happy, fulfilled?

The Buddhists believed that anger was a kind of tiger within us, one whose claws tear at the body that houses it. To have a chance at stillness—and the clear thinking and big-picture view that defines it—we need to tame that tiger before it kills us. We have to beware of desire, but conquer anger, because anger hurts not just ourselves but many other people as well.

Our stillness depends on our ability to slow down and choose not to be angry, to run on different fuel. Fuel that helps us win and build, and doesn’t hurt other people, our cause, or our chance at peace.

Realise we are all one. We are unique, but we are all necessary. To understand all is to forgive all. No one is alone is his suffering, or joy. It let’s us know where we can contribute to the larger ecosystem we are part of.

Finding the universal in the personal, and the personal in the universal, is not only the secret to art and leadership and even entrepreneurship, it is the secret to centering oneself. It both turns down the volume of noise in the world and tunes one in to the quiet wavelength of wisdom that sages and philosophers have long been on.

The less we are convinced of our exceptionalism, the greater ability we have to understand and contribute to our environment…

Learn to say no, and yes.

In every situation ask: What is it? Why does it matter? Do I need it? Do I want it? What are the hidden costs? Will I look back from the distant future and be glad I did it? If I never knew about it at all—if the request was lost in the mail, if they hadn’t been able to pin me down to ask me—would I even notice that I missed out? When we know what to say no to, we can say yes to the things that matter.

Develop habits, routines to conquer the uncertainties in life, and limit your option, gain focus.

The truth is that a good routine is not only a source of great comfort and stability, it’s the platform from which stimulating and fulfilling work is possible.

Ah, but the greats know that complete freedom is a nightmare. They know that order is a prerequisite of excellence and that in an unpredictable world, good habits are a safe haven of certainty.

The purpose of ritual isn’t to win the gods over to our side (though that can’t hurt!). It’s to settle our bodies (and our minds) down when Fortune is our opponent on the other side of the net.

When we not only automate and routinize the trivial parts of life, but also make automatic good and virtuous decisions, we free up resources to do important and meaningful exploration. We buy room for peace and stillness, and thus make good work and good thoughts accessible and inevitable.

Do not hang on to things.

In short, mental and spiritual independence matter little if the things we own in the physical world end up owning us.

It’s also dangerous. The person who is afraid to lose their stuff, who has their identity wrapped up in their things, gives their enemies an opening. They make themselves extra vulnerable to fate.

Take action. Get out from under all your stuff. Get rid of it. Give away what you don’t need.

We need moments of quite and solitude to be able to think and be with our thoughts.

The wise and busy also learn that solitude and stillness are there in pockets, if we look for them. The few minutes before going onstage for a talk or sitting in your hotel room before a meeting. The morning before the rest of the house wakes up. Or late in the evening after the world has gone to sleep. Grab these moments. Schedule them. Cultivate them.

Do not let your work absorb you.

Work will not set you free. It will kill you if you’re not careful.

It’s human being, not human doing, for a reason. Moderation. Being present. Knowing your limits. This is the key. The body that each of us has was a gift. Don’t work it to death. Don’t burn it out. Protect the gift.

Very practical indeed. Get enough sleep.

We have only so much energy for our work, for our relationships, for ourselves. A smart person understands this and guards it carefully. The greats—they protect their sleep because it’s where the best state of mind comes from. They say no to things. They turn in when they hit their limits.

Get a hobby, leisure. It does not mean to do nothing, and to escape from reality. I means doing something that at the same time relaxes us. And it is not our job.

In Greek, “leisure” is rendered as scholé—that is, school. Leisure historically meant simply freedom from the work needed to survive, freedom for intellectual or creative pursuits. It was learning and study and the pursuit of higher things.

To do leisure well—to be present, to be open, to be virtuous, to be connected—is hard. We cannot let it turn into a job, into another thing to dominate and to dominate others through. We must be disciplined about our discipline and moderate in our moderation.

That’s the difference between leisure and escapism. It’s the intention.

Escapism. Don’t delay or flee life. Distance yourself from problems, take a walk, find some room for quietness.

When you defer and delay, interest is accumulating. The bill still comes due . . . and it will be even harder to afford then than it will be right now. The one thing you can’t escape in your life is yourself.

Tuning out accomplishes nothing. Tune in. If true peace and clarity are what you seek in this life—and by the way, they are what you deserve—know that you will find them nearby and not far away.

Do good. Stillness does not mean living like a hermit. Stillness helps to find what is important.

High-minded thoughts and inner work are one thing, but all that matters is what you do. The health of our spiritual ideals depends on what we do with our bodies in moments of truth.

Do the hard good deeds. “You must do the thing you cannot do,” Eleanor Roosevelt said. It will be scary. It won’t always be easy, but know that what is on the other side of goodness is true stillness.

If you see fraud, and do not say fraud, the philosopher Nassim Taleb has said, you are a fraud. Worse, you will feel like a fraud. And you will never feel proud or happy or confident.

If we want to be good and feel good, we have to do good. There is no escaping this.

Death.

It’s scary to think that we will die. As is the fact that we cannot know for certain what will happen when death comes, whenever that is. Is there such a thing as heaven?

It was Cicero who said that to study philosophy is to learn how to die. Most of this book has been about how to live well. But in so doing, it is also about how to die well. Because they are the same thing. Death is where the three domains we have studied in these pages come together. We must learn to think rationally and clearly about our own fate.

We must find spiritual meaning and goodness while we are alive.

Marcus Tullius Cicero.
Cicero

As good as The Obstacle Is The Way. And of course Seneca’s own works Innerlijke Rust and De Lengte van het Leven.

Cal Newport – Digital Minimalism

With all new technology entering our lives, Cal Newport became convinced that we need a philosophy of technology use that steers us with decisions to make on what technology to use, how to use them and confidently ignore everything else. He call this Digital Minimalism. His philosophy is a structured approach to use of digital technology; the minimalism in it is a way to handle the digital abundance abundance we are confronted with.

Digital technologies are taking over out lives, if we let them, especially given they are design to attract our attention. Therefore it is essential we know how to best use these tools, and also about how to retain our autonomy while using these tools.

Newport cites researchers that have found sound indications that the tools addictive, as they are pushing use to behavior that is in the end bad for our well-being. These tools were even designed to be additive: they let us constantly seek for social approval and positive reinforcement. So we should find ways to reverse this and find way to put this technology in our favor instead of against us. Newports Digital Minimalism let’s us focus on a small number of carefully selected activities that support the things we value, and let’s us happily ignore everything else.

Principles behing his philosophy:

  • Clutter is costly – too many things and apps create negative cost.
  • Optimization is important – when you select a tool, you should be clear how you want to use it.
  • Intentionality is satifying – having selected the few tools needed, intentional use is more satisfying.

So how to achieve this? Newport proposes a rapid transformation through Digital Declutter:

  • Put aside any optional technologies in your life. For those non-optional, specify exactly when and how to use.
  • During this period aggressively explore and discover what you find meaningful.
  • After this break, reintroduce technologies, but only selected ones, with a clear intentional use.

Selection criteria for the tools we want to use:

  • Does the tool support my deeper values in some way.
  • Is it the best tool fr its purpose.
  • Then how and are you going to use it.

Having created a clear view on the use of technology, now Newport adds behavioral practices to further exploit a digital minimalist life.

Spend time alone

Humans need time to themselves. It increases happiness and productivity. However with the digital tools constantly begging for our attention if we let them, this need for solitude is becoming more and more unanswered – a state of Solitude Deprivation.
Practices Newport adds: leave home without your phone, take long walks, write letters to yourself.

Don’t Click “Like”

Humans are already wired for social interaction. WIth the digital tools we are pushed for even larger and less local social networks, through short interactions. Studies even show people feel more lonely when using social media extensively and having less offline interactions.
Newport recommends concersation-centric communication. Quality conversations are most meaningful social interactions.
Adopt basline rule: do not use social media as a tool for low-quality relationship nudges. I would add: social media is for marketing.
Consolidate texting.
Hold conversation office hours (and free time for deep work).

Reclaim Leisure

Pursue activities for the satifaction of that activity itself, not some other goal. That is leasure.

Prioritize demanding activities over passive consumption.
Use skills to produce things valuable in the physical world.
Seek activities that require real-world, structured social interactions.

Fix or build something every week.
Learn and apply one new skill every 6 weeks.
Schedule low-quality leasure time.
Join something.

Create leasure plans. Season ones, weekly ones.

Doing nothing is overrated.

Join the Attention Resistance.

Again this is about making technology use intentional. Facebook researchers found that the unintentional, uncontrolled use of Facebook may not be healthy and good use of the software should be practiced.

Practices Newport suggests:

  • Delete Social Media from your phone. Making it less accessible makes using it more intentional.
  • Turn devices is single-purpose devices.
  • Use social media like a pro.
  • Embrace slow media. A small amount of high quality offerings is better than many low-quality crap. Plus be clear on the now and when of the slow media.
  • Dumb down your phone. Make things generally less accessible.

Slow down.

Photographers Playbook

Self-directed assignments or just inspiration: The Photographers Playbook edited by Jason Fulford and Gregory Halpern.

Hollandse Beelden – Eddy Posthuma de Boer

Eddy Posthuma de Boer kende ik vooral van zijn foto’s in de reisboeken van Cees Nooteboom. En natuurlijk van Libretto.

https://www.eddyposthumadeboer.com/

Naar aanleiding van een grote overzichtstentoonstelling in Fotomuseum Den Haag gaf Hollands Beelden een speciale editie uit met alleen werk van Eddy Posthuma de Boer. De eerste helft zijn zwart-wit beelden, meest straatfotografie, met zijn typische humoristische toets. Het tweede deel is kleur en gemaakt in opdracht, voor de wereldtentoonstelling in Osaka in 1969. Het werk in kleur is meest geposeerd maar heeft toch een typisch EPDB stijl.

Ultralearning by Scott H. Young

Ultralearning by Scott H. Young is a comprehensive book on, well, ultralearning: how to master a complex skill as quickly as possible.

Image result for ultralearning

The combines theory with practice. Young grew his experience in the field through various experiments he undertook himself, like acquiring an MIT degree within a year, learning 4 languages in a year, and learning to draw within a month. 

Ultralearning is: a well planned strategy, self-directed and intense.

In a world where average is over and lower skilled jobs are quickly overtaken by machines, Ultralearning may be a strategy to ensure employment of all sort.

Young identifies a number of steps.

Metalearning

This phase determines your strategy. What to learn, which materials and methods to use, how to learn. Planning phase. May take up to 10% of total time spent.

Focus

You need focus for fast learning. So you need to plan time, opportunity, venture, etcetera to fit the ultralearning activities into your life.

Directness

As doing is best, plan for a direct method of learning. Prefer speaking a language over studying idioms.

Young identifies some ways to achieve this

  • Transfer: apply subject in a new context.
  • Do a project.
  • Go sit in the environment in which the skill must be practiced.
  • Simulate practical application.
  • Overkill, for example, aim to become world champion.

Drill

Find the bottleneck in your skill development (Young call this the rate determining step) and drill it. Ways to drill:

  • Time slicing.
  • Focus on a specific cognitive component (for example: pronunciation).
  • Copy others.
  • Deep dive a specific subtopic.
  • Try something, see what’s holding you up, focus on that (Young call this prerequisite chaining).

Retrieval

Immediate feedback is essential to achieve expert level. But also be assess what advise to ignore.

Kinds of feedback you can seek for:

  • Outcome feedback (a test result)
  • Information feedback (what was done wrong)
  • Corrective feedback: information feedback with also advice how to do better. This of course is best feedback.

Retention

Repeat to remember. Spread learning and repeat systems. Proceduralize, overlearn, use mnemonics.

Joshua Foer in Moonwalking with Einstein builds a memory palace to memorize 52 playing cards in a minute or 2.

Intuition

Great example here: Richard Feynman. 

I think it is more discipline than intuition. 

Principles:

  • Don’t give up on hard things.
  • Prove to understand – reproduce, explain yourself.
  • Don’t fool yourself.

Experimentation

  • Experiment to find your own path.
  • Diverge from your teachers and mentors.
  • Experiment with learning systems, technique, style.
  • Copy then create
  • Compare side by side experiments
  • Add new constraints.
  • Mix (unrelated) skills to something you uniquely can bring. This is Scott Adams combining two “ good” skills into a unique combination.
  • Explore the extremes.

A nice read. 

The Life-Changing Magic of Not Giving a F**K – Sarah Knight

Voordat Mark Manson zijn Subtle Art publiceerde had Sarah Knight hetzelfde onderwerp met een al te gelijkvormige titel uitgebracht.

Volgens Knight zelf is een inspiratie voor haar boek (en ongewild ook de titel) The Life-Changing Magic of Tidying Up van Marie Kondo.

Het boek helpt de lezer bij het identificeren en prioriteren van de zaken waar je wel en geen fuck om zou moeten geven. We geven veel te veel fucks volgens Knight. Voor een blijer en comfortabeler leven is het goed om van een groot deel van die vreugdeloze fucks af te komen en meer toe te komen aan de fuck die je wel belangrijk vindt.

Knight categoriseert de fuck in 4 groepen: Dingen, Werk, Vrienden en Familie. Elk van deze categorieën worden door Knight uitgediept en voor elke categorie is komt ze met een aanpak.

Halverwege het boek heb ik het wel gezien, en blader de rest van het boekje door. Fuck It. Geen zin meer om alles te lezen.

Mik Kersten – Project to Product

An addition to the more lyrical and tactically oriented DevOps foundation books from Gene Kim, this book presents a method to scale agile in large organizations.

Mik Kersten introduces the Flow Framework, a way of linking product development planning, the activities around product development and the integration of supporting tools.

The different types of “flows” (work that must be done do improve the product – my words) that Kersten identifies are Features, Defects, Risks and Technical Debts. Flows must attribute to some business result, whether improved product value, cost (reduction), better quality or customer happiness.

Martin Parr booklet by Phaidon

The small book “Martin Parr” from Phaidon has a relatively extensive introduction (I mean: for such a small book) to the work of Martin Parr. We see how he develops from a black and white photographer of British life into the critical flash & color photographer of life’s peculiarities as we know him today. 

The book  furthermore is a guide to how you can read a picture. Maybe a bit over the top now and then:

… the picture recalls Bernini’s sculpture of Daphne sprouting leaves and branches… (picture of girl on school party).

It must also refer to the psychological complexity of attending school”(boy with mother a grammar school).

Wonderful pictures of a stuffed owl, sausages, a cup of tea, and many other ordinary objects and scenes depicted in Parr’s unique manner.

Peterson’s rules for supporting arguments

Reading Jordan Peterson’s 12 Rules for Life. Many of the foundations for his rules he enforces using the stories and metaphors from the bible. A bit too much to my taste, but

Peterson in 2018
Photo: Gage Skidmore 

I am willing to agree that a lot of wisdom is gathered in this book. However, when Peterson cites Adolf Hitler to support his arguments that people should not live with lies, I wonder what he was thinking. Does he really think quoting Hitler would enforce his viewpoint in the mind of any decent person?  

Machine, Platform, Crowd by authors by McAfee and Brynjolfsson

Machine, platform, crowd

In Machine, Platform, Crowd, authors McAfee and Brynjolfsson describe three major developments that led to the enormous economic change we have seen over the past decades.The rapid developments in technology (machine) led to possibilities of the forming of powerful new layers that bring consumers and producers closer together (platforms), and how these platform thrive through direct involvement of the consumer in the production and dissemination of the product and services provided through the platforms.

How can companies like Uber, Facebook, Amazon have become so big and influential, considering they are only thin layers? These platforms do not produce goods, and have no or little assets (at least at the outset).

In the book many aspects around these developments are brought together. The authors contrast the old world and the new world: machines versus human intelligence, platform versus product, crowd versus core (core meaning something driven by an organisational structure).

McAfee and Brynjolfsson
Picture by New America

Machines have developed that can crunch the new large volumes of data that the Internet era has enabled. Here we see that technological developments create their own new opportunities. The authors go into why these things are so hard to predict, and have no good answer. New technology enables things we can not foresee. We can dream, but technology continues to surprise us.

The developments of AI have been an important factor. But why computers are better than humans at making (some) decisions.The book goes back to the literature of Kahneman and others. Kahneman has learned us that our decision making is highly subjective and prone to errors. Fast decision making is done by our System 1 thinking, which is impulsive and subjective. Our System 2 is more thoughtful and slow, but tends not to correct System 1 decisions but rather justify those decisions.Our biases make us bad decision makers. And computers can ignore all the subjective crap that clutters our decision making. And of course they can very fast go through last piles of data.

Afbeeldingsresultaat voor kahneman
Kahneman

Though McAfee also shows that if the AI is fed with “biased” data, the computer will also make biased decisions. But, the computer can be easily corrected, while for humans that is a lot more difficult.

In the end, the computer is better at doing specific things. (The worst are Hippo based decisions: Highest Paid Person’s Personal View. A problem common in organisations with narcissistic leaders.) AI is increasingly efficient at making decisions for “narrow” problems.Scientists however indicate that Artificial General Intelligence (AGI) – is a stage we now even getting close to.

The authors do not go into the hypes that are created around AGI. People like Harari in Homo Deus write extensive and interesting perspectives on what the world may become when AI takes over. But these are, I believe, not based on realistic views on the state on AI, or even on what AI might brings us in the future.McAfee and Brynjolfsson do not elaborate on this humbling perspective. They even ignore it later on, where the describe their believe that when given enough data, engineering knowledge, and requirements, computers will be able figure out novel ways to do things. This statement remains unsubstantiated and even contradicts their earlier statements about AGI from an MIT scientist.It is also contradictory to the Polanyi paradox: we do not know what we know. So that engineering knowledge may very well remain buried in human brain mass.Finally, to end this tangent, the claim itself seems somewhat circular. If I rephrase the statement: if we know what to do, how to do it, and have the right inputs, we can program a computer to do it. Well, of course, I would say, because that is as much as the definition of automation.

So how come we see this rise of AI technology now? McAfee and Brynjolfsson summarize:

  • The availability of computing power. The power of CPUs and specially GPUs has reached a level that enabled and boosted the usability of neural network performance.
  • The drastically decreased cost of computing.
  • The availability of large amounts of data.

When will robots be used and when humans? Robots for Dull, Dirty, Dangerous work (DDD) and/or where Dear/Expensive resources are used.But coordination, teamwork, problem solving and very fine hand/foot/senses work is needed. These are all things computer and robot are not good at.Creative and social jobs are safe from robotisation.

Platforms have appeared that killed or diminished existing often large industries. Where products become digital, the fact that these are free (zero cost to copy) and perfect (no loss off quality when copying), economies have radically changed.Two ways are left to make money with these products:

  • Unbundle products – like iTunes sells songs instead of albums.
  • Rebundle products – like Spotify creates subscriptions instead of selling albums/songs.

Complements increase the sales of goods. Like apps increase the sales of iPhones. Free products can be bundled to make money out of them:

  • Freemium products
  • Put ads in free products
  • Add customer service (open source products)
  • Provide a public service (for public organisations)
  • Pairing with products

For platforms, curation of products and reputation systems become crucial to filter and make products find-able to clients.Characteristics of successful platforms:

  • Early – attract a crowd before others do
  • Use economy of complementary products
  • Open up the platforms
  • Guarantee experience through curation/reputation like mechanisms.

Online-to-Offline platforms have emerged. these bring together products and consumers for a market that optimises asset utilisation. When their is a 2-sided market, demand want low prices from multiple suppliers, and supplier want their products in as many consumers as possible.Both sides want economies of scale.Is a product in undifferentiated, prices will come down. Such products are vulnerable for platform destruction.What is less vulnerable: complex services, markets with few participants.

How to make successfully use of crowd-sourced information?

  • Make information findable and organise it
  • Curate bad content

Crowd sourced platforms can only be successful when

  • They are open
  • Everyone can contribute (no credentials needed)
  • Contributions can be verified and reversed (prevent destruction of the asset)
  • They are self organising (distributed trust)
  • They have a geeky leadership

The volume of the crowd knows more than a few experts.Crowd beats core.The core nowadays uses the crowd:

  • To get things done (upwork)
  • For finding a resource
  • For market research
  • To acquire new customers
  • For acquiring innovation

Distrust in organisations leads to a wish for Decentralization of Everything. But “The Nature of the Firm” describes why organisations exist and why their is always a place for them.

The cost of linking parts of the supply chain in more expensive when it needs to be done with different players all the time.In an organisation that handles larger parts of the supply chain, cheap communication drives down costs.More importantly contracts are never complete.

There is always a thing called Residual Rights of Control over assets. The concept is not further elaborated. But in a distributed model the ownership of the produced assets poses problem: who owns the right over the assets.The problem seems incomplete and drives construction of firms.

Firms drive group work and management:

  • To coordinate more complex work: transmission belts for coordination and organisational problem solving
  • Human/social skills
  • People want to work together
  • Best way to get things done

They end with the question: what will we do with all that technology – that is the question we should answer, not: what will technology do with us.

Apply technology to solve real-word problems – in a combination of technology, humans, and other resources.