Waarschijnlijk het beste, maar in ieder geval het leukste en meest leesbare boek over marketing in het internet-tijdperk: Seth Godin’s This Is Marketing. Heel eerlijk samengevat op de laatste pagina van het boek zelf.
Verplichte kost.
Maria Popova schreef het uitzonderlijke Figuring. Het verhaalt op een schijnbaar ongerichte manier de relaties tussen denkers en doeners van de 16e tot en met de 20e eeuw. Beginnend bij Keppler doorlopend naar Margareth Fuller. Popova beschrijft de persoonlijke en ideële up-hill battles van deze doorgaans nogal non-conformistische denkers. Geweldig verslavend boek. 
Popova schrijft al heel lang een van de beste blogs ter wereld: Brainpickings.
A few weeks ago I ordered it by Only Human, by Martin Parr (the signed version). It arrived in the mail yesterday. An incredibly interesting anthropological work, in addition to the unique aesthetics of Parr’s photographs.
4321 van Paul Auster is een verhaal over de schrijver van het verhaal, en drie andere mogelijke levens van de schrijver. Zo krijgen we viermaal het verhaal van Archi Ferguson de zoon van een naar de VS geëmigreerde
Joodse man. Geschreven in een meeslepende vorm van enorm lange zinnen, die zich van begin tot eind vullen met gedetailleerde beschrijvingen van de belevenissen en gedachtespinselen van Archie, met name tijdens de roerige jaren 60, waarvan je aan het eind vaak niet meer weet hoe ze aan het begin zijn begonnen maar die toch blijven boeien en je door deze dikke pil slepen.
Het laatste hoofdstuk vat het hele boek zelf het beste samen. Denkbare levens.
A guy called Robin Williams (not thé Robin Williams) wrote The Non-Designer’s Design Book. The book helps non-designer’s understand what is important in design.
There are four guiding principles of design:
The Fifth Principle: Don’t Be A Wimp. Meaning: do not be afraid to be different.
The color wheel: primary colors + others. Complementary colors. Triads: at a third of the wheel.
Shades and Taints: add black resp white to the color.
Warm/cool colors have red resp blue in them.
CYMK vs RGB: color schemes for printer resp monitor.
The second half of the book is a treatment on Typography. When to use quotes, which quotes, spaces, apostrophes, dashes, underlining (never!).
Typographic types & relationships.
Concordant: one type family without much variety. Can be strong.
Conflicting: similar types but not the same. Avoid.
Contrasting: clearly distinct. Complementing. Can be strong when done well.
Types of types: Old style, Modern, Slab serif, Sans serif, Script, Decorative.
Type contrasts: size, weight, structure, form, direction, color.
Basic approach to improve design:
– start with a focal point, with contrast
– group the information, create proximity, strong alignment
– create repetition
– have strong contrasts
Don’t be a wimp!
The famous book, The 7 Habits of Highly Effective People. Great, apart from it’s occasional religious dwellings. I do not mean the fact that Covey himself is religious, but the instances where he loses factuality and swerves into wishy washy paragraphs
Ik lees Blinde Wilg, Slapende Vrouw uit. Gisteren dan. Een eenzame student tijdens het einde van zijn middelbare school en zijn 
studententijd. Verwondert zich om de wereld, maar legt zich daarbij neer. Op een manier die alleen bij Murakami mogelijk is. Verhalen die teruggrijpen naar romans, de tijd van de student op de universiteitscampus, een vriendin die wordt opgenomen in een kliniek, een vakantie in Hawaï. Het is een zachte wervelwind en laat zich alleen maar lezen. En goed ook.
Photographs, as Hans Aarsman prefers them, are not taken to make a nice picture but only because they attract the photographer’s attention and because he just feels like taking a picture of them. Photo Libretto van Eddy Posthuma de Boer is full of it.
Or as Winogrand said:
Photography is not about the thing photographed. It is about how that thing looks photographed.
I knew Eddy Posthuma de Boer was the photographer who had taken the pictures in Cees Nooteboom’s books.
Here and there, the images are shrewd like Elliot Erwitt: black-and-white dalmatians at a crosswalk, an Arab who appears to be trying to fix an overturned car, fiddling with the engine with one hand, but a few meters away lies the rear axle of the car—a huge pile of square blocks of metal from cars pressed together.
Photo Libretto is a calendar. A picture every day of the year. Arranged by themes, or rather collections of photos. Texts on signs on storefronts with spelling mistakes. Means of transportation. French cars are rotting and becoming part of the French landscape. People reading the newspaper. Companies and products with the name Victoria.
Ordinary and remarkable images. Marte Röling’s Star Fighter. A hotel reception in Marseille is unimaginably crowded with wallpaper and carpet with floral designs. The tower of Pisa straightened (and thus the surroundings askew). A hotel room with a bathtub set in the middle of the room with a shower curtain around it (only possible in Belgium, I think).
The most admirable pictures are still the everyday things rendered without further context, which produce insane images. A neat little plant table made of Pepsi crates. Eggleston, then, I think.
After reading 163 Little Big Things, one more fantastic book by Tom Peters, stuffed full of illustrated advice.
Style like a hammer. Straight forward, what I like in Peters as I do in writers like Nicholas Nassim Taleb and James Altucher. Like James Altucher, Tom Peters’ lists are lovely exhaustingly long.
The write up of the conversations in the book are not such a big attraction to me. I found them not very entertaining and I started skipping pages. (Reading mcust be fun, or I will start skipping pages or the entire book.)
Peters is very nicely unconventional. Hates pretence. Hates arrogance. Loves to talk to the people on the floor.
For a non-fiction writer he advertises fiction books wholeheartedly.
Fiction beats nonfiction. Avoid nonfiction! It’s too unrealistic. Lately I’ve reveled in Paul Bowles, Heinrich Böll, Julian Barnes, and Max Frisch, among others. Nothing conveys the richness of life in quite the same way as a great novel.
What is great Peters is not afraid to quote researchers (who) that have found the work of some organisational advisors, amongst which Peters and Waterman totally useless.
Fantastics Reading List. A freaking good book.
Do! Experimentation over analysis.
The first 99.9 percent of getting from here to there is the determination to do it and not to compromise, no matter what sort of roadblocks those around you (including peers) erect.”
What does all this add up to? It’s what I call the difference between doing something “for” the market, and being part “of” the market. “For” firms depend on data collection and manipulation, detached analysis, elaborate market plans, and planner-designer-marketers versed in the latest B-school techniques. “Of” firms seek out zany employees with out-of-the-ordinary views, nurture a spirit of adventure, cherish instinct and intuition, and dote on things that have never been tried before.
Love this one: pounding this all the time, and quoting Steve Jobs as well: “Customers do not know what they want.”
Tom Peters is a bit more elegant:
Competitive businesses must lead their customers. The prospective buyer can’t tell you what she likes until she has used it and lived with it.
Good Books.
Running a One-Person Business by Claude Whitmyer, Salli Rasberry, and Michael Phillips.
Solutions are to the point:
…understanding that the more apparently mundane-humdrum the product (or service), the better the chance that DESIGN MINDFULNESS can revolutionize it (BECAUSE MOST IDIOTS DONT GET IT)
Details matter.
“It’s the Loo, Dummy!”
Paying specialists more than managers.
“Did Moses have a secret Eleventh Commandment that said that bosses have to be paid more than the people that report to them?”
On corporate procrastination.
“A good deal of corporate planning … is like a ritual rain dance,” wrote Dartmouth’s Brian Quinn. “It has no effect on the weather that follows, but those who engage in it think it does…. Moreover, much of the advice related to corporate planning is directed at improving the dancing, not the weather.”
…
“The object of business is not to be lean and mean, not to reorganize and then re-engineer. The object of business is to invent, to grow—and add to employment over time.”
On self-organisation.
“Changing a culture of dependence to a culture of self-organizing independence is hard work. But at least what I’m reporting here suggests that it doesn’t go against the human grain.”
Self organisation has largely failed because appropriate tools are not in place. It is often a short-sighted cost cutting operation where administrative roles have been moved to the daily work of staff. I remember all the (otherwise billable) hours I spent booking a business trip. Or doing my expenses and fight the expense reimbursement teams in the Philippines (outsourced of course, with strict rules and no authorization so make decisions) to get my money back. Tools should be in place before starting self organisation.
Corporatism. Seen it in real life.
“No, I don’t envy for a moment the laid-off, 52-year-old middle manager who’s spent his entire career in the womb called IBM. My life, my house-painter friend’s life, the life of any independent contractor looms as a frightening and unnerving prospect to him.”
…
“Getting good at any damn thing takes work; getting artful takes hard, continuous work. Bikes, skates, sailboats, gardening … and computers. So don’t wait for tomorrow, hoping that the arrival of the no-brainer computer will make you a facile member of the 21st-century technology club in the space of a few minutes.”
Books and more books… A massive library of Peters’ sources.
Jobs roles forget them. Engagement is key. Also or maybe especially for roles serving internal customers. Getting to know your (internal) customers is the most important thing.
“Eliminate all job descriptions. NOW. (Today.) Destroy all organizational charts. NOW. (Today.) Have all top corporate/divisional managers pledge two days per month to customer visits (puny, really), two days per month to supplier and distributor visits. Make sure that every person in the organization makes at least two customer visits a year.”
Be always ready to change. Change. Be curious. Crazy. Naive.
“If people never did silly things, nothing intelligent would ever get done.” L. Wittgenstein
I Will Be Wolf is the first book by Bertien van Manen. It is from 1975. The book exudes a wonderful freshness. Van Manen has seen Robert Frank, and I think also Eggleston. The images in I Will Be Wolf are a sort of European version of Frank’s The Americans. Less critical than The Americans, more friendly. Van Manen seems as shy as Eggleston. Photographs of people’s backs, often taken from a distance with views obstructed by poles and window columns. For me, it all works.
