Some quick notes on the book Company of One by Paul Jarvis.

Book is about staying small in business, and keep having fun doing it. It stead of growing to a monstrous bureaucratic organization, driven by shareholder value.

Companies of one have a clear sense of purpose, are more flexible, can change quickly, can give employees more autonomy and can have more focus.

Make customer relationships more important than customer growth (numbers).

Passion is overrated. Is a side effect of mastery, not the other way around.

Quirky product are not a problem. It distinguishes and provides focus.

More focus on customer success.

Teach everything you know.

Give away ideas.

Trust by proxy – referrals.

Launch quickly, and often.

Build a community.