Kevin Kelly: eight uncopyable values

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From Kevin Kelly’s essay in Change This: Better Than Free, eight things that are better than free, eight uncopyable values. Kelly calls these “generatives”, qualities that must grow through cultivation.

Immediacy

Personalization

Interpretation

Authenticity

Accessibility

Embodiment (music is free, a performance expensive)

Patronage (audiences want to pay creators)

Findability (creators need aggregators, which is why publishers, studios, and labels (psL) will never disappear; not for distribution, but for finding audiences and refine attention).

In short, the money in this networked economy does not follow the path of the copies. rather it follows the path of attention, and attention has its own circuits.

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